Are you going to Tales this year? Can we meet at Tales? I’m reaching out to you about meeting up at TOTC…Â Sorry guys, I did not attend Tales of the Cocktail this year. I really don’t know when I’ll make that happen, if ever. However, I was able to bypass the crowds and the sweltering, miserable 105Â° heat with god-knows-how-high humidity and just look at everyone’s Instagram and Twitter and quite frankly that was great and totally enough, thanks.
Lately though it’s been hard to muster up the interest to pretend everything is OK and go eventing and snap some ‘grams. Instead I’ve been compulsively scrolling through the news with an ever increasing knot in my stomach wondering what the hell is going on in the world. It makes all this social media and even this website seem, well…Â¯\_(ãƒ„)_/Â¯
But I’ll save those thoughts and actions for offline, where I can actively do things and not just type type type on here. Anyways, to say the least, I’ve been pretty uninspired with drinks lately. I recently read on article on the End of the Craft Cocktail Movement, and while I initially wanted to get cocky and yell in an obnoxious mannerÂ no it’s not, I had to give the author a nod for touching on some truths. The truth being that, yeah, you can get a good cocktail practicallyÂ anywhere and we as cocktail drinkers have come to expect that now. It’s not novel to be craft and to use fresh ingredients and make your own bitters and muddle in some cucumber. We ALL know how to do that and that’s a good thing. The scary part for people like myself is how do we move on from there.
When I was perusing the images from TOTC, one of the most intriguing things I saw was on Craft & Cocktails’ twitter. It was 4 images of weird stuff with the caption that they were “all cocktails”. You can see that post here and read my comments on it below. To sum up, I was most into the weirdest, the most wrong, the most confusing cocktail of the bunch that was a glass with what looked like dentures sitting in it.
Spectacle. We’re now moving onto spectacle. When we all expect what’s in the glass to taste great, you’re going to need a 3 ring circus to bring the audience in, at least when we’re talking about here in the blog/social media world. There has been a trend with the younger, newer drinking age audience to stop making drinks at home and to cease entertaining. Their eyeballs are glued onto their phones looking for the next great cat bar, not to necessarily go there, but to “like” the idea of it and quickly move on to the next strange idea.
This is a weird spot to be in when you’ve been happily plugging along on your website, coming up in the (second? third?) craft cocktail movement and sharing a love of home bartending. The newer audience will not be home bartenders, and the audience you’ve been talking to is going to start getting home bartending fatigue. Even I see that in myself. I’ve stopped reading a lot of sites, even ones I’ve loved, and stopped browsing through a good chunk of the social media sites, and instead started reading more actual books again. I chuckle at the newest hashtag of #readafuckingbook and am actively giving my brain a break from the nonsense and just the relentless tragedy that coexist in the same feeds.
And so, here’s a little spectacle, wrapped around a good drink. The good folks at Copper & Kings just released an orange CuraÃ§ao that is pretty darn great and I added that into my variation here on a Brandy Crusta. First, I swapped some California rye whiskey in for the brandy and then instead of the sugar crusted rim and lemon peel, I made some lemon zest infused sugar and spun that around the glass. The sugar looked like amber when it hardened, and it made me happy to look at it. Like a little artwork on my glass.
I hope you all find a little something that makes you happy this week.
2 ounces whiskey, Spirit Works Straight Rye Whiskey used here*
1/2 ounce freshly squeezed lemon juice
1/2 ounce orange curaÃ§ao, Copper & Kings intense orange curaÃ§ao used here*
1/4 ounce maraschino liqueur
Dash Angostura bitters
lemon-sugar garnish (recipe follows)
In a mixing glass 2/3 filled with ice, pour in the whiskey, lemon juice, orange curaÃ§ao, maraschino liqueur and Angostura. Stir to chill 20 seconds and strain into lemon-sugar crusted glass.
Lemon Infused Spun Sugar Garnish
1/3 cup granulated sugar
1 teaspoon lemon zest
In a small saucepan over medium heat, combine sugar and lemon zest, stir to combine. When sugar starts to melt, stir constantly until sugar reaches a golden-brown color. Remove from heat immediately and continue to stir. As the sugar mixtures begins to cool, the liquid will thicken. Sugar is ready when a wooden spoon is dipped in and sugar pours off in a ribbon. Dip a coupe glass into the sugar and slowly pull out, twisting the sugar as you remove the glass. Hold upside down for about 30 seconds and then stand up to finish cooling. Set aside until ready to use.